Journal
Field notes on e-commerce.
Practical thinking on Shopify, WooCommerce, checkout, headless, and the realities of growing an online store.
- Mar 20268 min →
Shopify vs WooCommerce in 2026 — the honest comparison
Both platforms are excellent. Neither is the right answer for every brand. Here's how we actually pick.
- Feb 20269 min →
The checkout conversion playbook for DTC brands
The checkout is the most expensive piece of UI in your store. Here's our checklist for getting it right.
- Jan 20266 min →
Headless commerce — when it's worth it, when it isn't
Headless gets more interest than it deserves. Here's when it pays off — and when you should pass.