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Lumen Beauty
2025A headless Shopify storefront on Next.js for a fast-growing beauty brand — editorial design, subscription mechanics, and serious performance.
Client
Lumen Beauty (UK)
Category
Headless commerce · DTC
Year
2025
Scope
Headless Shopify, Next.js storefront, Subscriptions, Editorial CMS
The brief
Lumen wanted an editorial, content-rich storefront that still moved like a tier-1 commerce site — and to retain the subscription mechanics central to their margins.
What we did
Built a custom headless storefront on Next.js with Shopify as the commerce engine. Integrated subscriptions, editorial CMS, and a personalized PLP experience.
Outcome
Subscriber LTV up 38%. Average session duration nearly tripled. Site recognized in two industry awards.
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